This was a really great conversation and at the core of it is a very simple, but powerful idea that if you understand what you want and why you want it, you have the power to transform your life for the better. How conflict often comes from similarities, not differences and the tactics to break the cycle in your personal life and as a society The different kinds of role models from celebrities to bosses and siblings to friends, and how they affect your desires and behaviour How to turn blind wanting that leaves you unfulfilled to intentional wanting that supports your own values A groundbreaking exploration of why we want what we want, and a toolkit. As a keen student of classical philosophy, and author of a book on the subject, Luke is the best person to talk about understanding the things you want, and to find more meaning in our work and lives. Once you understand the idea of mimetic desire, you start to see how powerful it is and how it shapes so much of what you do. This affects how we choose partners, friends, careers and even the clothes we wear and places we go on holiday. Financial Times Business Book of the Month Next Big Idea Club Nominee One of. Luke Burgis WANTING is a brilliant exploration of the hidden and powerful dynamics of desire operating in our age of social media memes, commercial rivalry. We are mimetic and copy what other people want. Wanting: The Power of Mimetic Desire in Everyday Life - Luke Burgis. We are social animals and imitate each other. Why?Ĭontrary to what most people think, humans don’t desire anything independently. What do you want? And why do you want what you want? Most people are fine with answering the first question but terrible at answering the second. He has co-created and led four companies in wellness, consumer products, and technology and is the Managing Partner of Fourth Wall Ventures, an incubator that builds, trains, and invests in people and companies that contribute to a healthy human ecology.

Luke Burgis is an entrepreneur and author of the book Wanting, The Power of Mimetic Desire and How to Want What You Need.

Wanting by Luke Burgis